WMF – We Make Future
The biggest event on innovation: AI, tech & digital.
- Jun 10–12, 2027
- Bologna, Italy
- In-person
About
WMF – We Make Future is Italy's sprawling innovation fair, evolved from the Rimini Web Marketing Festival into a certified international trade show that moves to BolognaFiere in 2027. Across three days it layers 90-plus stages, a music festival, a startup competition and thematic summits on AI and govtech, drawing tens of thousands of marketers, technologists, founders and investors.
Who it's for: Marketers, tech professionals, startups and investors
Organized by Search On Media Group
- Attendees (2025 Edition)
- 73,000+
- Exhibitors (2025 Edition)
- 700+
- Speakers (2025 Edition)
- 1,000+
- Countries (2025 Edition)
- 90+
Speakers
View all speakers
Roberto Saviano
Writer & Screenwriter
Independent
Keynote
Mathew Knowles
Founder & CEO
Music World Entertainment
Keynote
Filippo Ghirelli
Entrepreneur & Founder
Infracorp
Speaker
Daniele Pucci
CEO
Generative Bionics
Speaker
Corey Ching
Developer Experience
OpenAI
Speaker
Marco Belinelli
NBA Champion & Basketball Legend
Independent
Speaker
Alberto Sangiovanni Vincentelli
Professor of EECS
UC Berkeley
Speaker- GF
Gianluca Fiorelli
Strategic & International SEO Consultant
IloveSEO.net
Speaker
Agenda
- AI-Focused Training TracksNine stages cover AI applications across business, commerce, marketing, tourism and engineering.
- Mainstage Vision SessionsKeynotes, panels, roundtables, live shows and product launches run on the main stage.
- Vertical Industry EventsConcurrent themed festivals run alongside the main program, including the Web Marketing Festival, E-commerce Fest, Digital Job Fair, GovTech Summit and Startup & VCs Fest.
- Interactive Experiences & DemosHands-on zones let attendees try new technology directly, including robotics demonstrations.
- Startup & Innovation CompetitionsPitch arenas and the Global Startup Program give founders a shot at funding and recognition.
Venue
FAQ
Can I transfer my ticket to someone else?
Tickets are nominative, but can be reassigned to someone else free of charge until the day before the event.
Do I need to print my ticket?
No — entry uses a digital-only QR code delivered through the WMF Web App.
Can I get a certificate of attendance?
Yes — it's issued through the app within seven working days of the event.
Are session recordings available afterward?
Premium-stage recordings are exclusive to Full Ticket 3 Days holders, released roughly 20 working days after the event.
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