Trade show

DMEXCO

Europe's leading digital marketing & tech event.

  • Sep 23–24, 2026
  • Cologne, Germany
  • In-person

About

DMEXCO brings the digital advertising and marketing-technology industry to Koelnmesse every September: agencies, ad platforms, retail media networks and brands negotiating the next year of budgets in two dense trade-show days. Conference stages set the agenda — programmatic, retail media, AI in marketing — while the expo floor is where European adtech actually closes.

Who it's for: Agencies, brands, ad platforms and marketing-tech vendors

Organized by Koelnmesse & BVDW

MarketingAdTechDigital Business

Key facts

  • PositioningEurope's leading digital marketing & tech eventSource
  • Scale~40,000 visitors, 650+ exhibitors, 800+ speakers (2024)Source
  • FoundedHeld annually in Cologne since 2009Source

Facts on this page are verified against the linked sources.

  • ND

    Nicole Defren

    Head of Northern & Central Europe

    Klarna

    Speaker
  • MS

    Michael Scholz

    VP Product & Customer Marketing

    Commerce

    Speaker
  • VS

    Vanessa Stützle

    CEO

    LUQOM Group

    Speaker
  • DS

    David Sandström

    CMO

    Klarna

    Speaker
  • CF

    Céline Flores Willers

    CEO & Founder

    The People Branding Company GmbH

    Speaker
  • DL

    Douglas Lamont

    CEO

    Tony's Chocolonely

    Speaker
  • BE

    Benedict Evans

    Independent Analyst

    Independent

    Speaker
  • KF

    Kristin Fracchia

    CMO

    Gamma

    Speaker

Agenda

  • World of AgenciesA track built for agency-side marketing and creative professionals.
  • World of CommerceE-commerce and retail media, from platforms to strategy.
  • World of MediaMedia, publishing and content-distribution businesses.
  • World of TechAd-tech and martech platforms shaping the next budget cycle.
  • Start-up AreaA dedicated exhibition zone for early-stage companies.
  • BVDW
  • brandeins
  • FAZ
  • HORIZONT
  • W&V
  • Navarra.is
  • Swat.io
  • Usercentrics

Venue

Koelnmesse

Messeplatz 1, 50679 Cologne
Cologne, Germany

Open in Google Maps

FAQ

When does DMEXCO take place?

The 2026 edition runs September 23–24 at Koelnmesse in Cologne.

Where can I buy tickets?

Through the official portal at tickets.dmexco.com.

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